Me, my dad, and our AI
I'm Robbie. I've been building things with computers since I was small, and this year I started doing it for businesses. My dad's a systems engineer and he checks everything before it ships. We use an AI assistant to do the research and the first drafts. I read and send all of it myself.
I'm seventeen
Which is a large part of why this costs $125 and not $500. There is no office, no account manager, and no sales team in the price. You are paying for the work and nothing else.
It also means I actually read your site. I am not working a ticket queue for somebody else, and I take on few enough clients to look at each one properly.
My dad is a systems engineer. He reviews the technical work and handles the legal and financial side, so two people look at anything that matters, and one of them has been doing this professionally for a long time.
The AI
Archar is short for artificial character. It is in the name because it is genuinely part of how this works.
It reads your site properly. Every page, every form, every link, and then it writes up what it found and why it matters. That is the reason I can tell you something specific about your site before we have ever spoken, instead of sending you the same letter I sent everybody else.
It does the research and the first draft. I do the deciding and the sending. Every message you get was read by me before it left, and I am happy to tell you which parts it wrote.
Ask any time whether you are talking to me or to it, and I will tell you straight away.
What I am not
- Not an agency. There is no account manager and no onboarding call.
- Not a web designer. I fix and maintain; I do not do rebrands.
- Not local to most of the people I work with. I am near Dallas, and the monthly check is remote by design. If you want somebody who can come to the office, that is a fair thing to want and it is not me.
- Not going to tell you a job is worth doing when it is not. That is the one thing I have to trade on right now.
Why "small automations"
Because that is genuinely where the money leaks. Almost nobody loses work because their website looks dated. They lose it because a form posts to an address that stopped existing, or a quote request sits for four days, or the person who used to check the inbox left in the spring.
Those are small problems. They are also expensive, they are invisible from the inside, and they are the ones I am good at.